AI Still Hasn’t Taken Our Jobs.

As of this writing.

But it’s definitely trying to co-host our meetings, take our notes, generate action figures (bunnies too), and replace our old friend, Google.

We encourage you to brainstorm, to test unknowns, to try the weird, the thoughtful, and most notably, the impossible. That’s where tech shines—and where we’re paying attention.

Happy Easter.

BRAND SIGNAL

Two things made us raise an eyebrow last week: DeepMind published a 145-page warning (ahem… white paper) on AGI safety. Depending on who you ask, it’s either not enough… or not real.

And AI-2027.com dropped a fictional timeline that weirdly doesn’t feel fictional anymore.

In both cases, the message is clear. Tech evolution is (still) not slowing down. But many important narratives around AI are just starting to take shape. At least in the public eye.

At CULTURE PILOT

We got our start in Houston, which is known for several consumer companies like Katz Coffee, St. Arnold Brewing, Blinds.com, Academy Sports and other veterans of the consumer packaged goods industry.

But did you know we also have a shampoo brand, a customizable mobile screen protector company, one of the only 3rd-gen cleaning product companies in the US, a vinyl record display company, and an array of original food and beverage brands all being produced in Houston?

We didn’t know, but now we do. Come meet them this Wednesday with the Houston CPG community at the first-ever CPG Market happy hour. If you’re in Houston and looking for a last-minute table to showcase your brand or products, send us a note.

GO TIME

Is your creative process working?

The strongest outcomes from our strategic process come from structured flexibility: enough checkpoints to 1) test strategy while 2) improving clarity.

Results take time, but when early conversations are strong, final decisions become far easier. So ask yourself or your team:

• Are we getting input early and often?

• Are the right stakeholders involved throughout the process?

• Are choices aligned with strategy—or personal preference?

Start with valuable questions, key people, and clear data. Easier decisions and better results will more likely follow.

Your Takeaway

You can’t find new eggs if you keep searching the same baskets.

Forage on.