From Zero To Howie Mandel – Leading Ideas at Culture Pilot

The Key Element To Spotless Partnerships

Recently, we created a new retail cleaning brand from scratch.The challenge? It needed to compete with over 1,000 other products vying to clean the surfaces in our homes in a hundred different ways. It had to connect with customers quickly and explain its remarkable technology in simple and advantageous terms. We studied the market and gained insight into competing and parallel product offerings. We established a voice. We developed a fun and engaging persona. We designed standout identity and packaging (if we do say so ourselves). And we held scientific evidence close to the heart of it all.The first success metrics? Receiving positive responses from CVS, Walgreens, HEB, Whole Foods, and Walmart. And then, an inquiry from Howie Mandel's media relations requesting a collaboration with us.At the core of it all was one key element that allowed us to go from zero to Howie in a matter of months... The secret is easier than you might think.

From Blueprints To Brand Relaunch

This year, we also had the privilege of working with a very talented and culturally-driven Architecture Firm – Project Luong.After initiating a company rebrand, we were approached to help overhaul the brand positioning, content strategy, and a new website for the firm. Thanks to an ultra-organized and openly candid leadership team, this creative collaboration resulted in a product that represents the strength of each of our teams.Visit www.projectluong.com and let us know what you think?

We're always looking for new partnerships. Know anyone that may be interested?  Your referrals help keep our imposter syndrome at bay. We're competent at this stuff, right? RIGHT?

Lead The Way

Culture Pilot threads culture into consumer brands to strengthen presence within the premium market segment. Have an idea, product, company or brand in need? Let's build, launch, grow, and improve together.

When you're ready, we'll help you lead the way.