Malls are dying but we’re still buying.

Cinnabon, anyone?

BRAND SIGNAL

The Retail Industry's Next Moves were covered in detail at Shoptalk Spring 2025, the premiere event for the world’s top retailers, with guest speakers from Ulta, Target, Wayfair, Reddit, Aldo, GE, and more.

One fact that should catch attention: “90% of CPG searches on Amazon are unbranded.” – if you’re not clear what this means for all industries, retail or otherwise, we should talk.

Key themes from this year's event included:

• AI Integration: Retailers are moving beyond the hype, implementing AI to enhance customer experiences and streamline operations.

• Speed as Baseline: Rapid service and fulfillment are now standard expectations, not differentiators.

• Evolved Personalization: Brands are leveraging data to offer meaningful, non-intrusive personalization that adds real value.

• Unified Commerce: Seamless integration across online and offline channels is continues to be essential for a cohesive customer journey.

See the full recap →

At CULTURE PILOT

NEW BLOG POST: 

Did you know YOU work in Hospitality? It turns out, we all do.

Take a closer look into examples from today’s top hospitality brands going beyond service to capture something even greater – the point at which experience, technology, and humanity intersect – and why it matters now more than ever…to all of us.

More Than a Warm Welcome: Why Hospitality Is the Future
3 Minute Read →

GO TIME

The Micro-Pitch Test:

Next time you think you’ve landed on a solution you’re still unsure about:

Explain it to someone with no context or prior knowledge – in under 20 seconds (that’s about 10 seconds each to convey the problem and the solution).

If they ask good questions (or none at all) you’re probably on the right track.

If you can’t keep it under 20 seconds, keep refining.

We believe in you.

Your Takeaway

Decisions can be tough, but just think:

“If we look back one year from now, what will have made us say – This was definitely the right call.”

AI still can’t fold fitted sheets. And you still haven’t unsubscribed.

Both equally surprising.